Achille 1918-2002 (Italy) - Pier Giacomo 1913-1968 (Italy) Since 1940, Archille had dedicated himself to experimenting on industrial products with his brothers Livio (1911-1979) and Pier Giacomo. They focused on Urban Planning, Architecture and Design and worked towards developing a process of integral design. This meant considering how each component within the process would work in conjunction with one another, from the materials through to production. “There has to be irony, both in design and in the objects. I see around me a professional disease of taking everything too seriously. One of my secrets is to joke all the time.”